Sunday 12 October 2014

UNDERSTANDING SOCIAL ENTREPRENEURSHIP



“Social entrepreneurship is the art of simultaneously pursuing both a financial and a social return on investment(the double bottom line.”

The first question that will now strike to an average person’s head will be “What is social entrepreneurship?” and “Who are social entrepreneurs?” Social entrepreneurship is basically a term which is in search of a good definition. The current use of the term is quite vague and  limitless, it needs boundaries to demarcate its function. It needs a theotrical framework that will link it to the theory of entrepreneurship. As per UNCTAD 2004 “Entrepreneurship offers new competition, and as such promotes improved productivity and healthy economic competitiveness.” Social Entrepreneurship is therefore basically a field in which entrepreneurs tailor their activities to be directly tied up with the ultimate goal of creating social value. While doing so, they carry the little or probably no intention to gain personal profit.

Now, the term social entrepreneur is also ill defined most of the time. A social entrepreneur must have the passion of a social mission with an image of business like discipline, innovation and determination. The lack of consensus on the definition of social entrepreneurship means that other disciplines are often confused with and are associated with social entrepreneurship. According to Skoll Centre For Social Entrepreneurship the definition of social entrepreneurs should not extend to philanthropists, activists, companies with foundations or organizations which are simply just socially responsible. While all these agents are needed and valued, they are not social entreprenuers.

Social entrepreneurship is not different from starting a profit-motivated company-the challenges are perhaps only tougher. They come up with problems of retaining people with motivation, scaling up viable business models and of course, raising resources. But the modern day social enterprise has one advantage compared with a conventional NGO-it is run by a professional who understands target setting, performance and accountability.For instance, Mr. Krishnan opted to set up his venture as a company rather than as a charitable trust. The company has on its board, strategy consultant Rama Bijapurkar, ICICI chairman N Vaghul, Tarun Das of CII and Kishore Chaukar of the Tata group-well-known people who brought credibility to a start-up and also a specific set of skills to the table. "To some extent, being from IIM-A helped to establish my seriousness and get them on board," says Mr. Krishnan. Like any corporate, GiveIndia also periodically works out the cost of raising funds and compares with other ways of raising funds. The goal being to raise funds in the most the cost efficient and effective manner.

Therefore I would say that social entrepreneurship has recently emerged more amongst various people in the market but the term needs to demarcate its boundaries in order to become specific in the theory of entrepreneurship.

- SHELVI CHIKARA
  (English hons 2nd year)

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